Strategy planning process often requires five steps This PEST analysis of the Hershey Company examines these issues, as well as their relationship with consumers and the use of cutting-edge technology. Case Description of Digital Chocolate Case Study Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Chocolate Gourmet. PEST or PESTLE analysis is used to identify important external (macro-environment level) forces that could affect a company, creating opportunities or threats for the organization. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Chocolate Hawkins business model. Hersheys also adopted technology to move people further down the grocery aisle. Definition of PESTEL / PEST / STEP Analysis. Execution of the strategy and building a feedback loop, using which managers at Chocolate Gourmet can fine tune processes and strategies going forward. Hersheys has dedicated commitments in social responsibility. Journal of Economic Geography, 1 (4), pp.405 Norton, Marcy. E - Economic. Political Factors: " These factors determine the extent to which government and government policies can affect an organisation or a particular industry. It factors in temperature, rotations, pressure, and other necessary measurements to make the perfect candy. In this essay, we will conduct a PESTEL analysis of the chocolate industry in the UK to identify the key external factors that could affect its future prospects. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of The Hershey Company. And to also use simpler ingredients for planet sustainability. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. PESTLE analysis of chocolate industry in JAPAN. - Intellectual Property Rights Protection Chocolate Hawkins should assess the level of protection that intellectual property rights get under the legal system of the country. * Cadbury 's occupy about 72% of the chocolate /confectionery market with Dairy Milk Five Star Perk Gems * The organized sector in chocolates constitutes 40%. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. A PESTEL analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Article. The Company has various popular products in the Petcare as well as in the chocolate category for example; in the Petcare industry Pedigree, Royal Canin, Whiskas etc. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. T - Technological. Today, we'll study the pestle analysis of UK. Brexit: The UKs departure from the European Union may have an impact on the chocolate industry, such as changes in trade agreements and regulations. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. Today, Kirkland's main sales support center is located in Brentwood, Tennessee which supports 337 stores in 35 states. Available to download is a free sample file of the Chocolate Market report PDF. Finally, technology has changed Cadburys production and packing process over the years, starting with the introduction of new brew machines to blend coffee and cocoa gains. Skip to main content Other CIPD Websites CIPD UK CIPD Middle East CIPD Ireland People Profession CIPD Learning Hub People ManagementPM jobs Log in / Register Go to the home page 5. - Empowerment of Supply Chain Partners Chocolate Gourmet should analyze areas where technology can empower supply chain partners. Linda A. Hill, Alison Berkley Wagonfeld (2018), "Digital Chocolate Harvard Business Review Case Study. 2. Objective 3. Analyze Strengths and Weaknesses of Chocolate Hawkins. environmental. By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. Lindt PESTLE Analysis By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. It first sold its items in United States in 1905. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. Being run by a Quaker family, their opposition to alcohol served as the basis of running a business that sold tea, coffee, cocoa, and liquid chocolate. - Likelihood of Entering into an Armed Conflict From the information in the Note on the U.S. Chocolate Market case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. And while Dairy Milk chocolate and Trident Gum sold well, other brands like Halls also saw a rise in their annual sales. - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. Chocolate Hawkins can make strategies based on the stable political environment. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Chocolate Gourmet can make this investment as part of its competitive strategy. Full-text available. Free Summary Report This report contains the table contents only. Analyze the Chocolate Gourmet external competitive environment to identify opportunities and threats. Technology is fast disrupting business models across various industries. The retail distribution of take-home and eat-later confectionery is basically done through two groups of channels, i.e. A SWOT analysis of handbags, A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool used to evaluate the internal and external factors that can impact the success, Your email address will not be published. This PEST analysis of the Hershey Company examines these issues, as well as their relationship with consumers and the use of cutting-edge technology. Some of the economic factors that affect the chocolate industry in the UK include: Consumer demand: Changes in consumer preferences and tastes can affect the demand for chocolate products, which can impact the industrys profitability. - Gender Composition in Labor Market Chocolate Hawkins can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. First with the consumer pushback against their usage of the Ivory Coast (and potentially child labor). Chocolate Hawkins should be careful about the history of forex risk before entering new market. But conversely, it will also create new employment opportunities in countries like India. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Conducting a PESTLE analysis of the confectionery industry can help businesses operating in this sector to identify potential opportunities and threats, and to develop strategies to mitigate risks and capitalize on opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. - Political Governance System Based on the information provided in the Note on the U.S. Chocolate Market case study, it seems that the country have a stable political system. All Rights Reserved, Twitter PESTLE Analysis: 6 Notable Factors Affecting the Social Network, How to Pursue a Career in Cybersecurity: 7 Professional Tips to Follow, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor. PESTLE analysis of chocolate industry in JAPAN. The PEST Analysis is quite similar to that of the SWOT analysis (Srdjevic et al. Despite the popularity of chocolate in the United States, many analysts believed that the market was far from saturated, noting that European per capita consumption of chocolate remained considerably higher than that of American consumers. Definition of PESTEL / PEST / STEP Analysis. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. PESTEL analysis is mainly the assessment of macro environment factors. According to an estimate, Nestle, Dr. Pepper Snapple, Coca-Cola, Pepsi, and Danone recycle approximately 6.6% of the bottles annually. The PEST analysis looks at four types of external environmental elements: P -Political factors in an economy include various forms of government intervention and political lobbying, such as . The Hersheys Company is the largest chocolate manufacturer in North America and yet theyve hit major setbacks both politically and economically. PEST is an acronym that stands for Political, Economic, Socio-cultural and Technological. The Brazilian chocolate market is projected to witness a CAGR of 4.12% during the forecast period 2022-2027. Strategy planning process often requires five steps But its still a business at the end of the day; higher returns are most important for its survival. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. PESTLE (sometimes PEST) is a framework for analyzing the external macro environment of a business or industry, usually specific to a particular country. In fact, Cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of Dairy Milk and Trident. On the other hand, Nestle has a better record of recycling. Of course, the format of the presentation barred us from discussing how the acquisition of Kraft Foods will affect company performance in the future. Market Segmentation 13. Packaging: There is a growing demand for sustainable and eco-friendly packaging solutions, which has led to the development of new technology for biodegradable or compostable packaging materials. If other business units follow suit, this can result in a loss of hundreds of jobs across the globe. U.S. retail chocolate sales were forecast to grow to $14.5 billion in 2007. Some of the economic factors that Chocolate Hawkins should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. - Intellectual Property Rights and Patents Protection Before entering new market Chocolate Gourmet should focus on the environment for intellectual property rights. In 2000, 81% of U.S. adults consumed chocolate. Employment laws and regulations, such as those related to minimum wage, working hours, and health and safety. - Inflation Rate The inflation rate can impact the demand of Chocolate Hawkins products. The full-year net sales increased by 1 percent, even though the four-quarter net sales dropped by 1.6 percent. The next element to address in the PESTEL analysis of Switzerland is the economic environment. The A.I transmits data to the cloud. As population is ageing it will require less tech intensive products. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. - Employment Rate If the employment rate is high then it will impact Chocolate Gourmet strategies in two ways it will provide enough customers for Chocolate Gourmet products, and secondly it will make it expensive for Chocolate Gourmet to hire talented & skillful employees. For launching a new product we use PESTLE or SWOT strategies and let us Consider that we are launching a new chocolate product . - Acceptance of Mobile Payments and Fintech Services One of the areas where US are lacking behind China is Mobile Payments. Solutions. What is PESTLE Analysis. Managers at Chocolate Gourmet need to examine three inter-related environments in order to come up with an effective strategy.
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